pk10彩票网平台注册

加强政策创设 做强农业品牌——2020中国农业品牌政策研讨会专家发言摘要

  时间: 2019-07-29 09:59   浏览次数:

编者按:

近日,2020中国农业品牌政策研讨会在京举行。这是我国农业品牌领域首次专门以政策创设为主题举办的一次高规格、线上线下广泛参与的研讨盛会。据不完全统计,线上同期参与人数超过30万人。来自政府部门、科研院所、行业协会、涉农企业和品牌策划机构等单位的代表,重点围绕农业品牌政策创设、区域公用品牌建设等话题进行了研讨。本版摘编与会代表发言,为农业品牌建设启发思路。


中国农业大学原校长、国家农业市场研究中心学术委员会主任柯炳生:

区域公用品牌要“一个孩子一个名”

pk10彩票网平台注册ZUONONGCHANPINQUYUGONGYONGPINPAI,JIUSHIYAOZUOHAOCHANYE、ZUODACHANYE、ZUOQIANGCHANYE。

pk10彩票网平台注册SHOUXIAN,ZUOHAOCHANYE,SHIJISHIZUODUICHANYE,YAOZHAODAOZUISHIHEDANGDITIAOJIANDECHANPINHEPINZHONG。YINWEIYIGEDIFANGDEZIRANTIAOJIANSHIMEIYOUBANFAJIANLIDE,pk10CAIPIAOWANGPINGTAIZHUCEKEYIYONGWENSHIDAPENGGAIBIAN,DANZUOYONGYOUXIAN。BIRUSHANXILUOCHUAN,BEIRENWEISHIQUANSHIJIEZUISHIHEZHONGPINGGUODEDIFANGZHIYI,ZIRANTIAOJIANHENZHONGYAO。SUIRANZIRANTIAOJIANMEIYOUBANFADAGUIMOJIANLI,DANYOUDEPINZHONGQIAQIASHIHEZHEIGEDIFANG,BIRUWOGAN,SHICONGGUOWAIYINJINDEGANJUPINZHONG,ZAIZHONGQINGDENGDISHIZHONGXIAOGUOBULIXIANG,DANZAIGUANGXINANNINGDEWUMINGQUJIUHENSHIHE,ZHEIYESHIWUMINGWOGANXIANZAINENGFAZHANDENEIMEHAO、ZHILIANGNENGYUJINKOUGANJUJINGZHENGDEYIGEZHONGYAOYUANYIN。

pk10彩票网平台注册SUOYI,DIFANGZHENGFUGAOCHANYEGUIHUADESHIHOU,BUNENGPAINAODAIJUECE,YIDINGYAOZHAODAOZUISHIHEZHEIGEDIFANGDECHANPINHEPINZHONG。NEIME,HENDUODIFANGYOUYOUKUNHUOLE,SHUOSHIHEDECHANPINHEPINZHONGTAIDUOLE,GAIZUONAYIGE?ZHEIJIUYAOZUODACHANYE。

pk10彩票网平台注册ZUODACHANYE,JIUSHIYAOZUOCHUGUIMOXIAOYI。ZUODA,CAIKENENGSHIXIANYOUZHIYOUJIA,CAIHUIDUIKEJIRENYUANXINGCHENGXIYINLI,CAINENGBAPINPAIJIAOXIANG。

ZUOQIANGCHANYE,JIUSHIYAOZUOCHUHAOPINPAI。XIANZAI,FAZHANQUYUGONGYONGPINPAI,XUDUOSHIXIANZHENGFUBUMENJIJIXINGHENGAO,BAQUYUGONGYONGPINPAIZUOWEITUIJINCHANYEFAZHANDEZHONGYAOZHUASHOU,ZHEISHIDAHAOSHI。DANYECUNZAILUANXIANG,BIRUYIXIEDIFANGZHENGFUMEIYOUZUNXUNGUILV,HUAZHONGJINDAPINPAI,DANSHIFANGXIANGPIANLE,FANGFABUDUI,JIEGUOSHOUXIAOSHENWEI。

SUOYI,QUYUGONGYONGPINPAIJIANSHE,QIANQIYIDINGYAOZUOHAOCHANYEGUIHUA: YAOFUHEDANGDIDEZIRANTIAOJIAN,CHANPINPINZHIYAOHAO,DADAOQUANGUOZUIHAOZHIYI;YAOFUHEDANGDIDEJINGJITIAOJIAN,JIFUHESHICHANGJINGJIDESHOUYIYUFENGXIANGUILV;HAIYAOQUEDINGHAOFAZHANMUBIAO,SHIXIANQUYUGUIMOHUA、YIXIANYIPIN。

pk10彩票网平台注册ZAINONGCHANPINQUYUGONGYONGPINPAIJIANSHESHANG,HAIYAOZUODAO“YIGEHAIZIYIGEMING”。YIGEDIFANGKENENGHUIYOUHENDUOGECHANPIN,TAMENDOUYOUTONGYIGEXING,JIUSHIQUYUMING。CIWAI,TAMENYINGGAIYOUBUTONGDEMINGZI,ZHEIJIUSHICHANPINMING。YOUDEDIFANGZAIQUYUPINPAIJIANSHEZHONGCUNZAIWUQU,XIANGYONGYIGEPINPAIBASUOYOUDECHANPINDOUBAOHANZAILIMIAN,JISUOYOUDEHAIZIDOUJIAOYIGEMINGZI,TONGCHANGZHEIGEMINGZIHENYOUSHIYI,HENLANGMAN,DANBINGBUNENGCHUANDAYOUXIAOYOUYONGDEXIAOXI,XIAOFEIZHECONGPINPAIMINGZISHANG,KANBUCHUSHISHENMEDONGXI。YEJIUWUFAJIANLIQIXIAOFEIZHEDERENZHIHEZHONGCHENGDU,YEJIUMEISHAYONGCHU。

pk10彩票网平台注册NONGCHANPINQUYUGONGYONGPINPAIYIDINGSHIZHUANPIN,BIRULUOCHUANPINGGUO、WUCHANGDAMIDENG,RANGRENYITING,JIUZHIDAONAGEDIFANGCHUCHANDESHENMECHANPIN,SHIYOUZHICHANPIN。DAPINPAI,ZUIZHONGXUYAOXIAOFEIZHERENKE,BUSHIZHENGFUYIXIANGQINGYUANDESHIQING。PINPAI,DAIBIAODEBENZHIYIYISHIZHILIANG;MINGPAICHANPIN,JIUYIWEIZHESHIQUANGUOZHILIANGZUIHAODEZHIYI。YIGESHIXIANQUYUNEIDESUOYOUNONGCHANPINDOUYONGYIGEPINPAIMINGCHENG,YIWEIZHEYAOGAOSURENMEN,SUOYOUYONGZHEIGEPINPAIDECHANPIN,ZHILIANGDOUSHIQUANGUOZUIHAODEZHIYI。ZHEISHIBUKENENGDE。YINCI,WULUNZHEIGEPINPAIMINGCHENGRUHEHAOTING,DOUBUHUICHENGWEIMINGPAI,YINWEI,XIAOFEIZHEBUHUIXIANGXIN,ZHEIGEDIQUSUOSHENGCHANDESUOYOUNONGCHANPIN,DOUSHIQUANGUODINGJIANCHANPIN。


北京大学光华管理pk10彩票网平台注册教授、中国高等院校市场学研究会会长符国群:

我国品牌发展进入黄金时期

MUQIAN,pk10CAIPIAOWANGPINGTAIZHUCEGUOJIAJINRUDAOQUANQIUPINPAIDESHULIANGHENSHAO。WEILAI10NIANSHIpk10CAIPIAOWANGPINGTAIZHUCEGUOJIAPINPAIFAZHANDEHUANGJINSHIQI。ZHUYAODEYIJUSHISANGEFANGMIAN:

DIYIFANGMIAN,DAZHENMINGSHENGDEPINPAI。BIRUHUAWEI、DAJIANG,ZHEIXIECHUANGXINPINPAIBUXUYAONEIMEZHANGSHIJIAN,pk10CAIPIAOWANGPINGTAIZHUCEHEXIFANGGUOJIAZAIZHEIFANGMIANSHITONGYIQIPAOXIAN,GERENRENWEIWEILAISHINIANZHONGGUODEPINPAIYIDINGHUIJUEQI。

DIERFANGMIAN,QUYUPINPAI。HENDUOQUYUPINPAIGENNONGCHANPINLIANXIZAIYIQI,YOUSHENHOUDEWENHUA。DAZAOPINPAIYIGESHICHUANGXIN,YIGESHIWENHUA。

pk10彩票网平台注册DISANFANGMIAN,GUOHUOYISHIZAITISHENG。pk10CAIPIAOWANGPINGTAIZHUCEZUOLEYANJIU,FAXIAN90HOUDUIYUGUOCHANPINPAIYIJINGMEIYOUKEBANYINXIANGLE。

WEILAI,pk10CAIPIAOWANGPINGTAIZHUCEWENHUADEYISHI、CHUANTONGDEHUIGUIDOUHUIDAILAISHENMEJIEGUO?pk10CAIPIAOWANGPINGTAIZHUCEDUIGUOCHANDEDONGXIYUELAIYUEZIXIN,ZHEIYESHIpk10CAIPIAOWANGPINGTAIZHUCEZHONGGUOPINPAIWEILAINENGJUEQIHENZHONGYAODEFANGMIAN。

pk10彩票网平台注册PINPAISHIJIYAOJIEJUEXINXIBUDUICHENGWENTI。XINXIBUDUICHENGDEQINGKUANGXIA,MAIFANGZHIDAODUO,MAIFANGZHIDAOSHAO,YOUQIZAINONGCHANPINLINGYU,XINXIBUDUICHENGQINGKUANGXIAYIDINGHUICHUXIANLIANGBIBEIQUZHUDEXIANXIANG。PINPAITOUZIYIDINGSHIJIYUPINPAIXINYUDEBAOZHENG,SUOYIPINPAITOUZIHENDACHENGDUSHANGSHIXINYUTOUZI,GENBENJIEJUEXINXIBUDUICHENGDEWENTI。PINPAICHUJIEJUEXINXIBUDUICHENGZHIWAI,HAIYOUYIGEZUOYONGSHIPINPAIJUJIQIYE,YIDANJILEIYIHOUHUISHIDEPINPAIYOUHENQIANGDEJINGZHENGNENGLI。YOUQIXIANGQUYUGONGYONGPINPAI,ZAIZHEIFANGMIANDEZUOYONGYOUQIMINGXIAN。

pk10彩票网平台注册ZAIPINPAIYUNZUOGUOCHENGDANGZHONGZHENGFUDEZUOYONGBUKEHUOQUE,YOUQISHIZAIQUYUGONGYONGPINPAI。XIANZAIHENDUODIFANGZHENGFUDOUZAIYUNYONGZHENGCEZIYUANLAIZHULIPINPAIFAZHAN,ZAIZHONGYANGCENGMIANYINGGENGJIAQIANGDIAOJINGZHENGZHENGCE。ZAICHANYEZHENGCEJICHUSHANGYINJINJINGZHENGZHENGCE,GENGYOULIYUCUJINQUYUGONGYONGPINPAIJIANSHE。


中国农业大学中国农业品牌研究中心主任、教授陆娟:

建立政府赋能品牌建设的长效机制

PINPAIJIANSHEDELIANGGEGUANJIANYAOSUSHI: CHANPINZHILIANGHEPINPAIXINREN。

NONGYEPINPAIJIANSHEWEIHEGENGXUYAOZHENGFUCANYU。XIANGCUNZHENXINGZHANLVEXIA,NENGGOUKUAISUSHULIHEWEIHUNONGCHANPINZHILIANGXINYU、TISHENGNONGYEPINPAIXINRENDUDEZHIYOUZHENGFU。ZHEISHIYINWEIZHENGFUXIANGDUIYUQIYEHENONGHUJUYOUGENGGAODETOUMINGDU,XIANGDUIYUXIEHUIHEXINGYELIANMENGJUYOUGENGGAODEGONGXINLI,CONGERXIAOCHUXINXIBUDUICHENG。NONGCHANPINZHILIANGDEBAOZHENG,XUYAOZHENGFUZAIZHILIANGGUANLI、ZHENGCEZHIDING、ZIYUANZHENGHE、RENZHENGBAOHUDENGFANGMIANFAHUIHAO“KANDEJIANDESHOU”ZUOYONG。

NONGYEPINPAIJIANSHEZHENGFURUHEFUNENG?NONGYEPINPAIJIANSHEZHONGDEZHENGFUFUNENGBIXUJIANCHISHICHANGZHUDAO、QIYEZHUTI、ZHENGFUYINDAOYUANZE,ZHENGFUDEDUOZHONGJIAOSEJUEDINGLEZHENGFUJUYOUXINGSHIGEZHONGZHINENGDEQUANLI,CONGNONGYEPINPAIJIANSHEGUOCHENGLAIKAN,ZHEIXIEZHINENGQUANLIFENBIEKEYITONGGUOZHENGCEZHIDU、BIAOZHUNYURENZHENG、CHANYEBUJU、JIERISHEDING、PINGTAIDAJIAN、BUMENXIETONGDENGLIUDAFUNENGFANGSHI,FUNENGYUNONGYEPINPAIJIANSHE。

pk10彩票网平台注册BUTONGDIQU、BUTONGXINGYE、BUTONGPINPAIFAZHANJIEDUAN、BUTONGJIBIEDEZHENGFU,ZAIFUNENGNONGYEPINPAIJIANSHEZHONGDESHOUDUANHEFANGFA,YINGGAIYOUSUOBUTONG。GENJUPINPAICHENGZHANGDEYIBANGUILV,WOJIANGPINPAIJIANSHEFENWEIPINPAICHUANGJIAN、PINPAICHENGZHANG、ZHANLINGSHICHANGSANGEJIEDUAN,CHENGZHIWEIFUNENGHUANJIE。ZHENDUIGEJIEDUANDEBUTONGTEDIAN,TICHUZHENGFUFAHUIZUOYONGDEQIFANGMIAN,CHENGZHIWEIFUNENGDIAN。

ZAIPINPAICHUANGJIANJIEDUAN,ZHENGFUDEFUNENGDIANYOULIANGGE,SHIYINDAOPINPAIJIANSHEZHUTISHULIZHENGQUELINIANHEZHELITIGAONONGCHANPINZHILIANG,YIBAOZHENGPINPAIJIANSHEDEFANGXIANGHETIGAOPINPAICHENGZHANGDEQIDIAN。

ZAIPINPAICHENGZHANGJIEDUAN,ZHENGFUDEFUNENGDIANYOUSANGE,SHIPEIYUNONGYEPINPAICHUANGJIANZHUTI、BAOHUHEHONGYANGNONGGENGWENHUAHEYINGZAONONGCHANPINPINPAIJIANSHELIANGHAOHUANJING,YITIGAONONGYEPINPAIJIANSHEZHUTILILIANG、JIANLINONGYEPINPAIWENHUACHENDIAN、TUIDONGNONGYEPINPAIJIANSHEKUAISUFAZHAN。

ZAIPINPAIZHANLINGSHICHANGJIEDUAN,ZHENGFUDEFUNENGDIANYOULIANGGE,SHIMOQINGXUQIUZHIDAOSHENGCHAN、JIAQIANGYINGXIAOJIANLIZHANGXIAOTUIGUANGJIZHI,YICHEDIJIEJUENONGCHANPINGONGXUMAODUN、YINDAOXUQIU、CUJINXIAOFEI,TISHENGNONGYEPINPAIDEZHIMINGDUHEMEIYUDU,TIGAONONGYEPINPAISHICHANGJINGZHENGLI。

pk10彩票网平台注册GENJUZHEIQIGEFUNENGDIANDEMUBIAOYAOQIU,JIANGLIUDAFUNENGFANGSHIJUTIHUA,pk10CAIPIAOWANGPINGTAIZHUCETICHULEYITAOXIANGHUGUANLIANDEGEFUNENGDIANDEFUNENGSHOUDUAN,QIHEXINSHIJIANLIYITAOKEXUEHELI、ZHENGHELIANDONG、FUHEPINPAICHENGZHANGGUILVDEZHANGXIAOFUNENGJIZHI,YICONGGENBENSHANGTUIDONGNONGYEPINPAIDEFAZHAN。


北京国信品牌评价科学研究院院长杨曦沦:

品牌评价赋能农业品牌价值增长

PINPAIPINGJIAYIYIJIUSHIFAXIANPINPAIJIAZHI、SHIXIANPINPAIJIAGE,PINPAIZICHANBIANXIANYUCHUANCHENG。

PINPAIPINGJIAYAOLIZUYU“PINPAIYINLING”。PINPAIPINGJIAMUDESHIpk10CAIPIAOWANGPINGTAIZHUCEYUPINPAICHANYEFAZHAN。XINJINGJISHIDAIDEPINPAICHUANGJIANYUGUANLI,YIJINGXIANGHULIANWANG、CHANYEJIJINRONGLINGYUFAZHAN。PINPAIJINRONGJIUSHIPINPAIJIAZHIZHICHENGDEJINRONGGONGJU,SHISHITIJINGJI、KEJICHUANGXINLIANJIEZIBENSHICHANGDENIUDAI。TONGGUOPINPAIYINLING,TONGGUOPINPAIJINRONGJIANGPINPAIDEJIAZHISHIFANGCHULAI。

pk10彩票网平台注册PINPAIPINGJIAYAOLIZUFAXIANPINPAIHEXINJIAZHI。PINPAIDEJIAZHIYIBANYIYISHANGBIAOXIANWEIZHIMINGDU、MEIYUDU、ZHONGCHENGDUDENG,DANCONGJIAOYIJIAODUKAN,PINPAIDEJIAZHIBIAOXIANWEIDINGJIAQUANHEZHANGQISHOUYI。PINPAIPINGJIAKEYIBANGZHULIYIXIANGGUANZHESHIBIE、SHEJI、ZHUANHUA、GUANLI、CHUANBOPINPAIJIAZHI。

PINPAIPINGJIAYAOLIZUSHIYINGNONGYEPINPAIJIAZHIZENGZHANG。DUIYUCHANPINPINPAI,KEYITONGGUOPINGDING、PINGJIA、PINGGU、PINGJILAISHIBIEQIJIAZHI。DUIYUQIYEPINPAI,YAOCONGPINPAIJIAZHILIANDESHIJIAOLAIZUOPINGJIA,JIYAOWEIRAOZHEXIANXINGDECHANPINTIXI、XINGXIANGTIXI、CHUANBOTIXIZUOPINGJIA,YEYAOGUANZHUYINXINGDEGONGYINGLIANTIXI、ZHISHICHANQUANTIXIHEJINRONGTIXIZUOPINGJIA。DUIYUQUYUGONGYONGPINPAI,YINGJIJITANSUOTUIDONGPINPAIXINTUODETIZHIJIZHI。NONGYEPINPAIZICHANJIAZHIJUYOUHENQIANGDEJINRONGSHUXING,CAIYONGWEITUOREN、SHOUTUORENHESHOUYIRENZHEIZHONGPINPAIXINTUOFANGSHI,YOULIYUQUYUGONGYONGPINPAIJIAZHIDEZENGZHANG、JIAZHIZHUANHUAHEFENGXIANKONGZHI。PINPAIPINGJIAKEYISHIBIECHUQUYUGONGYONGPINPAIDEQIANZAIJIAZHI,WEIZHIDINGJIAZHIZENGZHANGMUBIAOTIGONGJUECEYIJU;YEKEYIYONGYUPINGJIAPINPAISHOUTUORENDESUZHIHEPINPAIGUANLINENGLI、YINGXIAOCELVEYIJIPINPAIGUANLIDEJIXIAOKAOHE;HAIKEYIPANDUANQUYUGONGYONGPINPAIZICHANHUA、ZHENGQUANHUADEKENENGXING。

pk10彩票网平台注册YAOLIZUZHONGGUONONGYEPINPAIFAZHANXIANSHI,ZUOHAODINGCENGSHEJIHEZHENGCECHUANGSHE,TUIDONGPINPAIXINTUOJIZHIHELINIANZAINONGYEPINPAILINGYUDETANSUOYUSHIJIAN,FAXIANHEPEIYUPINPAIXINTUORENCAI,WANSHANJIYUDASHUJUDENONGYEPINPAIPINGJIATIXI,GOUJIANJIYUWANGLUOHUA、ZHINENGHUA、pk10CAIPIAOWANGPINGTAIZHUCEHUA、XIETONGHUADEPINPAIXINTUOpk10CAIPIAOWANGPINGTAIZHUCEPINGTAI,TUIDONGNONGYEPINPAIZAISHUZIJINGJISHIDAISHIXIANGAOZHILIANGFAZHAN。


元一智库农研中心主任铁丁:

构建利于区域品牌持续发展的生态圈

NONGYEPINPAISHIDAIQISHIBENZHIYOULIANGGEQUDONGLI,YIGEQUDONGLISHIpk10CAIPIAOWANGPINGTAIZHUCEDEXIAOFEISHENGJILE,DIERGEQUDONGLISHIGAOSUZHINONGMINDUIWUSHANGLAILE。ZAIZHEIGUOCHENGZHONG,pk10CAIPIAOWANGPINGTAIZHUCEHUIFAXIAN,PINPAIJINGZHENGYIJINGCONGYUANLAIDECHANPINJINGZHENGYANBIANCHENGSHENGTAIQUANDEJINGZHENG,YEJIUSHISHUOJINGZHENGMOSHIQUANMIANFASHENGLEGAIBIAN,pk10CAIPIAOWANGPINGTAIZHUCEYONGCHANPINJINGZHENGDESILUQUKANNONGCHANPIN,KENENGpk10CAIPIAOWANGPINGTAIZHUCETONGLEINONGCHANPINZHIJIANDEQUGEBINGMEIYOUNEIMEMINGXIAN。

pk10彩票网平台注册ZAIZHEIGEJICHUSHANG,pk10CAIPIAOWANGPINGTAIZHUCEKANDAONONGCHANPINQUYUGONGYONGPINPAIJIANSHEDEBENZHIJIUSHIYAOGOUJIANQUANYUNONGYEGAOZHILIANGFAZHANDESHENGTAIQUAN。YEKEJINONGCHANPINGONGYONGQUYUPINPAIJIANSHEMUDEXIAGEDINGYI: JIBENDIRENXINGFU,JIWAIDIRENJINGXI。

pk10CAIPIAOWANGPINGTAIZHUCETICHULE“PINPAIDUN”MOXING,TICHUYI“ZHANLVEZHUXIAN、TUIJINYUANZE、JIANSUOJIYIN、LUODIZHICHENG、PINPAIBIAOXIAN”WEISILU,“YIGEZHUTI、LIANGGEJIZHI、SANGESHIJIE、SIGEZHIZHU、WUDIANHEYI”WEILUJING,GOUJIANXINGCHENGQUYUGONGYONGPINPAIQIANGYOULIDESHENGTAIQUAN。“YIGEZHUTI”,JIUSHIJUJIAOXINXINGNONGYEJINGJIZHUTI;“LIANGGEJIZHI”,SHIZHIZHENGCEJIZHI、SHICHANGJIZHI。SANGESHIJIESHIZHIRENHEYIGEPINPAIYIDINGYUNHAN“SANGESHIJIE”,YISHILISHIRENWENSHIJIE,ERSHILVSESHENGTAISHIJIE,SANSHIPINZHIMEIWEI;DISISHISIGEZHIZHU,BAOHANPINPAIYUQUDAOZHANLVE、RONGHEYUXIETONGZHANLVE、PINGTAIYUJINRONGZHANLVE、KEJIYURENCAIZHANLVE。DIWUGESHIWUXIANGHEYI,SUOYOUYOUXIUPINPAISHANGPINYIDINGJUBEIZHEIWUGETEZHENG: DINGWEI、BAOZHUANG、QIZHI、PINZHI、DAIYAN。


中国人民大学品牌农业课题组组长娄向鹏:

区域公用品牌须“实名制”

pk10彩票网平台注册JINNIANLAI,ZAINONGCHANPINQUYUGONGYONGPINPAIJIANSHEDELANGCHAOZHONG,CHUXIANLEDALIANG“YINXINGMAIMING”DEPINPAI,TAMENBUSHUOCHANDI,BUSHUOCHANPIN,QIYIGEHENWENYIDEMINGZI。PINPAIBUSHIMING,SHIGUANXIDAOBENZHIHEJIBENGUILVDEDAWENTI,ZHIJIEYINGXIANGPINPAIJIANSHEDECHENGXIAO。

WUCHANDIMINGCHENG、WUPINLEISHUXINGDENONGCHANPINQUYUGONGYONGPINPAI,ZAIMEITICHENGBENJIGAO、XINXISUIPIANHUADECHUANBOHUANJINGXIA,PINPAICHUANGJIANCHENGBENZHISHAOZENGJIASHIBEIYISHANG。

pk10彩票网平台注册BUSHIMING,DAILAIPINPAIJIAZHIDEXUWU。CHANDIHEPINLEISHIJIAZHIYUANQUAN、ZIBENYINLI、GENGSHIZICHANCHENDIAN。YANGCHENGHUDAZHAXIEYINYANGCHENGHUERZHIQIAN,GOUQISHININGXIADERUYAOGENGDAODI。WUCHANDI、WUPINLEIDEQUYUGONGYONGPINPAI,CHENGLEKONGZHONGLOUGE。

BUSHIMING,HAIHUIDAOZHIZHENGFUGONGZUO、QIYEJINGYINGHEXIAOFEIXUANZEDOUSHIQUZHUASHOU。

NONGCHANPINJIANGJIUCHANDI、JIYINHEXUETONG,DUTEDECHANDISHENGTAI、ZIRANBINGFUHELISHIWENHUA,SHINONGCHANPINQUYUGONGYONGPINPAIDE“GENYUHUN”。ZUOWEIWENMINGGUGUOHENONGYEZIYUANDAGUO,ZHONGGUODEMEIYIGEDIYUMING(CHANDI)DOUYUNHANLEJUDADEZIRANSHENGTAI、LISHIWENHUAXINXIHENENGLIANG,ZHEISHIPINPAIJIANSHEZUIZHONGYAODEJIAZHIYUANQUAN。

GUIFANDENONGCHANPINQUYUGONGYONGPINPAIMINGMINGYOU“CHANDIMING+CHANPINMING”ZUCHENG,CHANZINALI、MAIDESHISHENME,QINGQINGCHUCHU,MINGMINGBAIBAI。PINPAIMINGCHENGYUCHANPINZHONGSHENXIANGBAN,SHIZUIZHONGYAODEQUYUGONGYONGPINPAIYAOSUZHIYI。ZHEISHINONGCHANPINQUYUGONGYONGPINPAIJIANSHEDEJIBENLUOJI。NONGCHANPINQUYUGONGYONGPINPAIJIANSHEBIXU“SHIMINGZHI”,YAOYONG“ZHENMING、SHIMING、DIMING”,DUJUE“YIMING、JIAMING、XUMING”。


农业农村部市场与信息化司副司长陈勇:

用好直播电商 驱动品牌营销

ZAIPINPAINONGYEFAZHANDEGUOCHENGDANGZHONG,YAOCHONGFENLIYONGSHUZIHUAQUDONGNONGYEPINPAIFAZHAN,SHIXIANYINGXIAOCHUANGXIN。YAOZHONGSHIZHIBODIANSHANGFUNENGPINPAINONGYEYINGXIAO。

pk10CAIPIAOWANGPINGTAIZHUCEJIANYI: DIYI,ZUJIAN“ZHONGNONGZHIBODIANSHANGLIANHETI”,GONGTONGDAZAOZHONGGUONONGYEPINPAI,BAPINPAIZIYUANHELIULIANGZIYUANZHENGHEWEIZHONGNONGZHIBOLIANHETIBAOTUANFAZHAN。DIER,ZAIXIANSHANGDAZAOZHONGNONGZHIBOPINGTAI。KEYIFENJIEDUANJINXING,GANGKAISHIKEYIHEGUONEIDELONGTOUZHIBOPINGTAILIANHE,ZAIYIDINGDESHIQIJINXINGPINGTAIDEDULIYUNXING。DISAN,XIANXIADAZAOGUIMOHUA、CHANGJINGHUADEZHIBOJIDI,XINGCHENGXIANSHANG、XIANXIAHUDONG,ZAIZHIBOJIDIXINGCHENGpk10CAIPIAOWANGPINGTAIZHUCEDENONGYEPINPAICHUANGXINFUHUAZHONGXIN,SHIXIANQUANCHANYELIANYUNYING。




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